Advertising is fundamentally persuasion.
And persuasion happens to be not a science, but an art. William Bernbach

Advertising photographer and the art of persuasion

Images are a pressing necessity in every aspect of business. They aim to represent compelling concepts made ready to be conveuyed within commercial messages. Ever new concepts and messages to be delivered, ever new images to be produced. A professional advertising photographer is the one who helps you deploy the art of persuasion.

Speaking photographic concepts in a modern Babylon

Concepts can be seen everywhere. Seeing and composing concepts is what separates snapshooting from photography, taking pictures from making images.
My favourite image is the one I'm going to make tomorrow.

Images: a photographer and his views on the world

Each photographer has different views on the world. You'll find here nude glimpses of my views. No caption. After all, an image is like a good joke. If you have to explain it, it just isn't that good.

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